ASO Suite review for App Store keyword tracking

ASO Suite overview

ASO Suite is an App Store optimization (ASO) tool for tracking where your iOS app ranks in search. You add the search terms you care about, and it follows your position for each one over time, scores them for popularity, difficulty and opportunity, and lets you compare your rankings with competitor apps. It's made by Viktor Hesselbom, an indie developer, and costs $99 a year for unlimited use, with a free tier for up to 20 keywords. Prices checked 31 Oct 2026.

Who this ASO tool is for, and who should skip it

It's aimed at indie developers and small app teams who want to improve App Store visibility without paying for an enterprise ASO platform. If you have one or a few apps and want to know which searches show your app, and whether your metadata changes improved organic downloads, ASO Suite covers that job at a flat annual price.

Skip it if you need Google Play data (the site and CLI only describe Apple's App Store), download and revenue estimates, ad intelligence or market research across thousands of apps. Those are the strengths of the bigger ASO tools and app intelligence services, at a much higher price.

ASO Suite features for App Store keyword tracking

Rank tracking

The Keywords view lists each tracked term with its relevance (which you set), popularity, difficulty, a combined score, your current position and a trend line, with filters by country and time range. Click a term and you get its ranking history chart, where you can add events such as an app release to see directly whether a change helped improve your app's rank. Tracking runs on the server, so history keeps updating even if you don't open the app every day, and the demo says data updates daily.

Research and the Opportunity Score

The built-in browser suggests related terms. Popularity and difficulty scores help you judge demand against competition, and the Opportunity Score combines the two so you can spot terms worth targeting. The vendor's practical guide to ASO strategy suggests picking one primary keyword, one secondary term and a handful of supporting terms, then looking for high popularity with low difficulty. It also notes that Apple doesn't publish its ranking algorithm, so you make the app relevant to the right searches and then improve the user signals (downloads, ratings and retention) that influence position.

Competitors, charts and editorial features

You can compare your ranks against rival apps, follow category chart rankings over time, see editorial features across App Stores and browse the store from inside the app. A "plan apps" option lets you research keywords for an app you haven't launched yet.

CLI and AI agent support

Subscribers get a command-line client (installed from npm as asosuite) with commands to search apps, look up terms, track and untrack apps, manage tracked terms with notes and tags, and pull charts and ratings, all with JSON output. It supports iPhone, iPad, Mac, Apple TV, Apple Watch and Vision Pro listings. Since May 2026 the CLI can also be installed as an agent skill, so coding agents such as Claude Code can run the research for you. The same maker also runs ASO Skill, a separate credit-based service that feeds App Store data to AI agents.

How you use it

ASO Suite runs in the browser as an installable progressive web app on desktop and mobile; on a Mac you can add it to the Dock through Safari so it opens in its own window. You sign in with Apple, and no credit card is needed for the free tier. You can export your data as CSV.

App reviews, ratings and conversion rate

Ratings and app reviews affect both your app's search ranking and the conversion rates of its App Store page, so they belong in any ASO strategy. ASO Suite tracks the ratings side: the trend over time, total ratings, average rating and per-region breakdowns, on the Pro plan. It doesn't describe tools for reading or replying to individual app reviews, sentiment analysis of negative reviews, or screenshot and conversion testing, so you'd still handle user feedback and replies in App Store Connect or another service. If collecting positive reviews through in-app prompts is central to your plan, you'll need to install a second tool for that.

ASO Suite pricing

There's one paid plan, billed yearly in US dollars, with no per-seat fees or add-ons according to the pricing page. You can cancel any time. The vendor doesn't publish a refund policy or a monthly option on its pricing page.

What it costs in practice

The free tier works for a single app tracked in two regions with up to 20 keywords, but the research scores are locked, so it's more a rank tracker than a research tool. Pro at $99 a year works out at about $8.25 a month for unlimited keywords, apps and regions, which is the main benefit for a small team doing its own optimization. The vendor's comparison pages put Astro at $108 a year, AppTweak at $2,990 a year for 1,500 keywords, Appfigures at $5,399 a year for 2,500 keywords and Sensor Tower at a quoted $25,000 to $75,000 or more a year. Those are its own figures, so check them against current price lists.

User reviews, ratings and feedback

I haven't found independent user reviews or ratings and reviews on any store for ASO Suite to quote, so it's hard to identify how users get on with it. Its public CLI repository on GitHub is small (4 stars and 3 forks, Oct 2026), and support and feature requests for the CLI go through GitHub issues. Treat the free tier as your trial.

App, platform and company facts

• Platforms: installable web app for desktop and mobile; CLI on npm; agent skill for supported coding agents.
• Store coverage: listings for every device type the CLI supports (see above). Android isn't covered.
• Company: ASO Suite by Viktor Hesselbom, an independent developer. Contact is by email. Location, founding date and security certifications aren't published.
• Affiliate program: 40% of the first sale and every renewal, through Lemon Squeezy.

Recent changes and a practical guide to ASO growth

• 6 May 2026: the CLI became installable as an agent skill for supported AI coding agents.
• 19 February 2026: a guide to using all nine extra metadata localizations the US App Store indexes (including Spanish (Mexico), French and Chinese), which you can then track for growth in visibility.
• December last year: an installable desktop app via Safari's Add to Dock, and a practical ASO checklist covering keywords, title, subtitle, screenshot text and engagement signals.
• The homepage now promotes ASO Skill for people doing ASO with AI agents.

Limits and drawbacks, including Google Play

• iOS only, so Android teams need a second tool.
• The free tier hides the research scores that make choosing terms easier.
• Annual billing only, with no published refund terms.
• A one-person product with very little public feedback, so support depth and long-term continuity are hard to judge.
• No download, revenue or conversion rate estimates, and no app review reply tools, which larger ASO platforms provide.

ASO Suite alternatives and other ASO tools

• Altis ASO: a native Mac app for App Store rank tracking and low-competition keyword discovery, with a free tier for one app and 30 keywords. Pick it if you prefer a native macOS app.
• Astro: a native macOS rank tracker at about the same price. Pick it if you want a desktop app and don't mind opening it daily to update rankings, per ASO Suite's comparison.
• AppTweak: a full ASO platform with App Store and Google Play coverage. Pick it if you manage many apps or need market and conversion data, and the budget allows.
• Appfigures: app intelligence with rank tracking plus download and revenue estimates. Pick it if you need performance data alongside rankings.

Verdict

ASO Suite is a focused, low-cost ASO tool with the research scores, competitor comparison and history charts an indie developer actually uses, plus a CLI and agent support that few rivals offer. At $99 a year it's easy to justify if iOS is your only store. I would pick a bigger ASO platform if you need Android coverage, download estimates or a vendor with a track record and support team.