Make review of the visual AI automation platform

What the Make automation platform is

Make is a visual automation platform for no-code workflow automation and AI agents. You build automated workflows, which Make calls scenarios, by dragging app modules onto a canvas and connecting them, then add filters, routers and error handling. It also lets you build AI agents that take a goal in plain language and call your scenarios as tools. Make was known as Integromat until it rebranded, and it is now part of Celonis. At the heart of Make is the scenario: one automated process, from trigger to final action. The vendor says more than 500,000 companies use it.

Which business Make fits, and who should skip it

It suits small businesses, agencies, freelancers and operations teams who want to connect the apps they already use and automate multi-step processes without writing code: lead routing, CRM updates, invoicing, content distribution, support triage and reporting. Make fits best when a workflow has branches, loops or a lot of steps, because the credit pricing stays cheap for that kind of automation.

If you're a solo user with two or three simple automations, Make can still be the cheaper solution, but it is not the simplest one. Skip it if you want the easiest possible setup or if you need to self-host for data control. Reviewers consistently say Make takes longer to learn than simpler automation tools, and the more technical features (data mapping, iterators, custom API calls) assume you are comfortable with how data moves between systems.

Feature tour of the visual workflow builder, from trigger and webhook to error handling

A scenario starts with a trigger, such as a new row in Google Sheets, a webhook or a schedule. Each module after that reads, searches, creates or updates data in an app, and you map fields between them visually. You can run a scenario on a schedule, trigger it instantly or watch it run live, and Make handles retries and incomplete executions so you can fix and resume a failed run.

• Visual scenario builder: routers, filters, iterators, aggregators, nested if-else and merge, and error handler modules. Recent additions include undo and redo, trash for deleted scenarios and version control.
• Integrations: 3,500+ pre-built apps, HTTP modules for any API, custom apps, and the Make Code app for Python and JavaScript on paid plans.
• Make AI Agents: AI agents that choose their own tools, with sub-agents, MCP tools, fallback connections and prompt caching added this year.
• Maia: an AI co-worker in the scenario builder that builds and troubleshoots scenarios from prompts and explains each step. It is in public beta on all paid plans, with a 30-day trial on Free.
• Make Grid: a visual map of every workflow, app and dependency in your organization.
• Developer tools: 300+ REST API endpoints, an MCP server that exposes scenarios to outside AI agents, a Make CLI and an official plugin for ChatGPT.
• Templates: thousands of prebuilt scenarios you can import and adapt.

Make pricing for the Free, Core, Pro and Teams plans

Prices checked 29 Oct 2026, in USD. Make's pricing page blocked automated access today, so the starting prices below come from Make's own comparison pages, which quote annual billing. Monthly billing costs more (GetApp lists Core at $10.59 a month), and every paid plan has higher credit tiers at higher prices.

The billing terms matter. Credits expire at the end of the term. Extra credits are sold in units of 1,000 and cost 25% more than the credits in your plan, whether bought by hand or by auto-purchase. Make has a no cash refund policy: on an upgrade, unused credits turn into a discount, and on a downgrade they move to the new plan. You can cancel or pause at any time; after cancelling, the paid plan runs to the end of the cycle and the organization drops to Free. Make pays by card, ACH direct debit or Google Pay, and offers non-profit discounts and a startup program (free Teams access for up to six months for eligible startups with up to $5 million in funding).

What a typical scenario costs in credits

Most actions cost 1 credit, so a four-step scenario uses about 4 credits each time it processes a record. On Core's 10,000 monthly credits, that covers around 2,500 records a month. The help center's own example puts plan credits at $0.0009 each on the $9 tier, so 1,000 extra credits cost $1.125. AI steps are the exception: Maia and AI agents use credits based on tokens, and the help center shows a single Maia reply using about 140 credits.

What users say in app reviews of the integration platform

Make holds 4.8 out of 5 from 410 GetApp reviews (Oct 2026), with value for money and features at 4.7, customer support 4.5 and ease of use 4.3. Reviewers praise the flexibility, the range of apps and the price against Zapier for complex workflows. The complaints are a steep learning curve, occasional bugs, slow or uneven support, and fiddly troubleshooting with some apps. Trustpilot notes the company has not invited reviews recently, so its reviews may not be representative, and that Make replied to 90% of negative reviews.

Security, data handling and company facts

• Cloud-only on all plans, hosted on AWS across two availability zones.
• GDPR compliance and SOC 2 Type II and SOC 3 audits, with a public SOC 3 report. Make's comparison pages also cite ISO 27001.
• AES-256 encryption at rest and TLS 1.2 and 1.3 in transit. Logs are kept for 30 days by default.
• Sign-in with Google, Facebook or GitHub; Enterprise can use its own SSO via OAuth2 or SAML2.
• Part of Celonis, founded in 2015, headquartered in Prague with offices in Madrid and Pristina, and more than 380 staff, per the about page.

What changed recently, including new AI agent features

The 2026 release notes for Make automation are busy. Make launched the Make CLI on 20 April, Make Functions on 11 May, MCP tools for AI agents on 4 June and Make AI Sub-Agents on 27 July. Maia arrived in public beta on 12 August. From 25 August, Make's AI Provider prices input and output tokens separately, which Make says lowers costs for most workflows. Cycles were removed from scenarios on 1 October, and event subscriptions and SSO login routing followed in October. Last year, Make raised the Core ceiling to 300,000 credits a month, moved bigger Core tiers to Pro, and set extra credits at a flat 25% premium.

Make pros and cons, and the limits to test first

The main pros are covered above: price, flexibility and a big integration library. The cons are worth testing on the free plan before you pay, because if you're new to automation they show up in the first week.

• A real learning curve for mappings, iterators and error handling.
• Credits do not roll over, and overage costs 25% more.
• No cash refunds on plan changes.
• Usage allowances (data transfer, storage, webhook queue) scale with your credits, so small plans have small limits.
• No self-hosted option.
• AI features can burn credits quickly and unpredictably.

Alternatives to Make, including Make vs Zapier vs n8n

• Zapier: in the Zapier vs Make choice, pick Zapier for the largest app library (8,000+ apps) and the simplest setup for straightforward automations, accepting a higher price for multi-step work.
• n8n: pick it if you want to self-host, write code inside workflows, or prefer pricing per workflow execution.
• Microsoft Power Automate: pick it if your business runs on Microsoft 365 and you want desktop automation alongside cloud flows.
• Pipedream: pick it if you are a developer who wants code-first workflows with a generous set of API integrations.
• Workato: pick it for enterprise-scale integration with heavy governance needs and a budget to match.

Verdict, and where Make wins as an automation tool

Make is one of the best-value automation platforms for anyone building more than simple two-step workflows, and it handles complex data and advanced logic well, and the AI agent and Maia tools make it easier to start than it used to be. I would pick it for a small team or agency that wants power and a low monthly bill and can spend a few hours learning the builder. If you need the easiest possible tool or a self-hosted one, Zapier or n8n are the better fit.