What reap is and who it is for
reap is an AI-powered video tool for turning long videos into short clips. You import a podcast, webinar, Zoom session, Twitch VOD or YouTube video, and reap picks out the key moments, reframes them for vertical or square formats, adds animated captions and gets them ready for TikTok, Instagram, YouTube Shorts and LinkedIn.
The vendor’s use cases include podcasters, YouTubers, gamers, coaches, churches, agencies, marketers, advertisers and ecommerce brands. In short, it suits anyone whose social media presence depends on cutting long videos into short clips every week.
Key reap features
AI video clipping
reap’s clipping uses multi-signal analysis to find moments worth sharing. You can choose clip lengths from under 30 seconds up to 3 minutes, tell the AI which topics to look for (prompt-first clipping), and see an AI virality score for each clip. There are genre-specific models for talking heads, presentations and gaming. You can import directly from YouTube, Twitch, X and Vimeo, or upload files up to 10 GB on paid plans.
Animated captions and subtitles
Captions are generated in more than 100 languages, with romanised script support (Hinglish, Arabizi, romanised Urdu and more), 50+ premium animated caption presets on paid plans, custom fonts, AI emoji insertion and keyword highlighting. Captions are formatted for TikTok, Reels and Shorts, and you can export SRT or VTT files.
AI dubbing and translation
Paid plans include AI dubbing into 80+ languages and subtitle translation into 100+ languages, with a monthly dubbing allowance. Voice cloning is listed as coming soon for Studio.
Reframing and editing
Auto speaker detection and tracking keep the speaker in frame, and you can switch between single-crop, zoom-out and split layouts. The text-based video editor lets you edit by changing the transcript, and AI tools remove filler words and silences and add B-roll. Brand templates and an audiogram maker for podcast audio are included.
Social scheduling and developer access
A built-in scheduler and publisher sends clips to social platforms. reap also offers an API, a CLI and an MCP server.
reap pricing
reap publishes these prices. Annual billing saves up to 40%, and annual credits expire after 13 months.
| Plan | Monthly | Billed annually | Clipping and captions | Dubbing | Exports |
|---|---|---|---|---|---|
| Free | $0 | $0 | 1 hour a month (watermarked) | None | 720p, watermarked |
| Creator | $24 | $9.99 a month ($119.88) | 10 hours a month | 2 hours a month | 1080p |
| Studio | $50 | $29 a month ($348) | 20 hours a month | 5 hours a month | 4K, up to 3 users |
| Enterprise | Custom | Custom | Custom | Custom | 4K, unlimited team, SSO |
reap lifetime deal
reap ran a deal on AppSumo for AppSumo Plus members, with a 3-year option and four lifetime tiers from $79 (5 hours of clipping and captions and 2 hours of dubbing a month, 1080p) to $789. Unusually for AppSumo, the refund window was 30 days rather than 60. At the time of writing the deal is marked sold out.
Limits and drawbacks
- Free plan is for testing only. Watermarks, 720p exports and 7-day project expiry mean you will need a paid plan for real publishing.
- Monthly billing is expensive. Creator costs well over twice as much month to month as on annual billing.
- AI picks are a starting point. Automatic clipping saves time, but you will still want to review clips and captions before posting, especially for names and technical terms.
- Hour-based limits. Allowances are counted in hours of source video, so a weekly two-hour podcast uses most of the Creator plan.
reap alternatives
- Opus Clip is one of the best known AI clipping tools for turning long videos into shorts.
- Descript is a full text-based video and podcast editor with clipping features.
- Klap turns YouTube videos into short clips with captions automatically.
Verdict
reap covers the whole repurposing job in one place: AI video clipping, animated captions in a lot of languages, dubbing, reframing and scheduling. On annual billing the Creator plan is good value for a weekly podcaster or YouTuber.
I would run one full episode through the free plan to judge the clip choices and caption accuracy, then move to Creator on annual billing if it saves you real editing time.
