Fillout review of the form builder, plans and alternatives

Fillout is an online form builder for forms, surveys and quizzes that send responses straight into tools like Airtable, Notion, Google Sheets and HubSpot. It suits small businesses, nonprofits and ops teams that want a generous free plan with no per-seat charges; teams that need big response volumes cheaply or a native Salesforce link on a small budget should look harder.

What Fillout is

Fillout is a no-code form builder where you build a form by describing it to the AI assistant or by dragging fields onto a page, then share, embed or host it and route each submission to the apps you already use. It started in 2022 and is now one product inside Zite, the renamed parent company.

The vendor says more than 100,000 organizations use Fillout, and in March 2026 it said Fillout had crossed 10,000 paying customers. Those are the company's own figures.

Who Fillout is for, and who should skip it

Fillout is for teams that collect data through forms and want that data to land in a database or CRM without copying it by hand. The pricing makes it especially good value for organizations with many people building forms, because every plan, including Free, has unlimited seats and unlimited forms.

• Good fit: Airtable and Notion users who want forms that create or update records, event and registration forms that take payments, client intake forms with logins and pre-filled data, and small teams that need scheduling, signatures and PDF output in one tool.
• Skip it if: you collect tens of thousands of responses a month but do not need the other Business features (you will pay for Business to lift the cap), you need Salesforce on a budget (it sits on Team and Enterprise only), or you want a plain survey tool and nothing more, where Google Forms is free.

How Fillout works: building, sharing and automating forms

A typical Fillout workflow has four steps: build the form, connect where responses go, share it, then automate what happens after each submission. On the homepage you can type a prompt such as "event registration form with a profile photo" and the AI builds it in your brand, or start from a blank form in the drag-and-drop builder.

• Form builder: 50+ field types, multi-page forms, conditional logic, answer piping, calculations and scoring for quizzes, pre-fill and hidden fields, a review page, and the option to let respondents save and resume a half-finished form.
• Database forms: Fillout can create or update records in Airtable, Notion and SmartSuite, including pre-filled forms that edit an existing record on submission.
• Payments, scheduling and documents: Stripe payments (the vendor says with 0% added fees), scheduling forms, e-signatures, and PDF generation from submissions.
• Sharing: embed as a popup, slider, side tab or full-screen form, share by link or QR code, or host on your own domain on Business.
• Workflows: a visual automation builder that triggers on a form submission, a booked, canceled or rescheduled event, or an abandoned form, then sends emails or Slack messages, waits, filters, or runs an AI step that summarizes or classifies the response.

The integrations page lists native connections to Airtable, HubSpot, Notion, Stripe, Google Sheets, Salesforce, Slack, Monday.com, Attio, Mailchimp, Zapier, Make and more. Every plan includes REST API access and CSV export.

Fillout pricing and plans

Fillout has a free plan and three self-serve paid plans priced per workspace, not per seat, plus a custom Enterprise plan. Prices checked 8 Nov 2026 on the Fillout pricing page, in USD; annual billing saves 20%.

You can cancel at any time, and Fillout offers discounts for nonprofits, students, startups and schools. The pricing page does not publish a refund policy. A Conversion kit add-on (abandonment recovery, email validation, address autocomplete, Apollo lead enrichment) is sold separately, with its price not listed on the pricing page.

What a typical job costs on Fillout

For most small teams the free plan covers the job: 1,000 responses a month is roughly 33 submissions a day. If you go over, the vendor says forms keep collecting responses and the count resets on the 1st, so you can upgrade or wait. A team taking about 3,000 leads a month needs Pro, which works out at $480 a year on annual billing, the same price for one builder or twenty.

What users say about Fillout

Users rate Fillout highly on G2 but more mixed on Trustpilot. On G2, Fillout scores 4.6 out of 5 from 30 reviews (Nov 2026), with ease of use, features and integrations as the most-mentioned positives and price as the most-mentioned negative.

The Trustpilot profile for fillout.com shows 3.5 out of 5 from 48 reviews (Nov 2026), with only 7 posted in the last 12 months. The most recent, from August 2026, describes the reviewer's forms being blocked after an automated content flag, which is worth knowing if your forms are business-critical. Others praise the builder and named support staff. On its own homepage the vendor quotes a 4.8 average across G2 and Product Hunt.

Fillout facts: platforms, security and company

Fillout is a web app that runs in the browser, with forms that work on any device. Here are the facts the vendor publishes:

• Company: Fillout by Zite, legal entity Restly, Inc. DBA Zite. Co-founded by Antony and Dominic Whyte; launched in 2022.
• Security: the vendor says Fillout is SOC 2 compliant, encrypts data in transit (TLS 1.2) and at rest (AES), and keeps daily encrypted backups. Hosting is on AWS via Render, with servers in the United States and the EU.
• Access: 2FA on every plan, Google SSO, and granular permissions on Team and Enterprise.
• Developers: REST API and webhooks on every plan.

Recent Fillout changes

The biggest change this year is that Fillout's parent company renamed itself Zite on 9 March 2026, with Fillout kept as its own product at fillout.com under the same accounts. Zite is the company's AI app builder, and you can now connect Fillout forms to a Zite Database and build apps on top of your submissions.

In August 2026 Zite announced that from 15 September new Zite workspaces would be limited by plan, but it also said the Classic workspaces that hold Fillout forms stay unlimited on every plan.

Fillout limits and drawbacks

Fillout's main drawbacks are response caps on the cheaper plans and useful features held back for the higher tiers.

• Response limits of 1,000, 2,000 and 5,000 a month mean busy forms push you to Business at $75 a month or more.
• Custom domains, form analytics, drop-off rates and partial submissions only arrive on Business.
• Salesforce, SSO and data residency need Team or Enterprise.
• Abandonment recovery and email validation are a separate add-on.

Fillout alternatives

The closest Fillout alternatives are other form builders that sit in front of a database or CRM. G2 lists Tally, Typeform and Jotform as its top-rated alternatives.

• Tally: pick it for a document-style builder with a very generous free plan; G2 rates it 4.9 from 163 reviews.
• Typeform: pick it if one-question-at-a-time conversational forms and polished design matter most; G2 rates it 4.5 from 1,027 reviews.
• Jotform: pick it if you want the most established option, with by far the largest review base; G2 rates it 4.6 from 5,893 reviews.
• Google Forms: pick it if you only need simple surveys into Google Sheets and nothing else, since it is free with a Google account.

Verdict on Fillout

Fillout is one of the best-value form builders for teams, because the free plan already includes logic, payments, scheduling, PDFs and database integrations with unlimited seats. I would pick it for Airtable or Notion based workflows and for any team where several people build forms. Skip it if you need very high response volumes on a small budget or Salesforce without an enterprise contract.