SiteGuru review overview, what it is and who it is for
SiteGuru is an SEO audit tool from the Netherlands. It crawls your site, checks technical, on-page and content issues, and turns the results into a prioritised task list that tells you what to fix first and how. AppSumo lists the company as founded in 2022, bootstrapped, with 1 to 10 staff, and says the founder built it after working as an SEO consultant and developer.
The main selling point is clarity. Big SEO suites give you a lot of data and leave you to decide what matters. SiteGuru is built for people who want to know what is broken and what to do next, so it suits bloggers, small business owners, web designers and agencies who deliver SEO without being specialists. SiteGuru says more than 1,000 agencies and marketers use it.
Key features of SiteGuru
The SEO to-do list
Every scan produces an actionable to-do list, so you can focus on the fixes with the biggest impact. Issues are explained in plain English, with the most important ones first, so you can work through them over time. Audits run automatically every week, and you can start a manual crawl whenever you like. There is nothing to install on your site.
Technical SEO audit
The technical checks cover indexation and crawlability, sitemaps and canonical tags, page speed issues, redirects and broken links, hreflang and structured data.
On-page and content analysis
SiteGuru checks titles, headings and meta descriptions, how well each page matches search intent, and flags thin, duplicate, outdated or underperforming content. You can compare a page against top competitors and generate AI content briefs and suggestions to improve it.
Keyword ranking and competitor insight
Each site can track up to 2,500 keywords with daily updates and SERP competitor data. SiteGuru also groups keywords into search topics (10 per site) to help you build topic authority, highlights low-hanging fruit and shows which keywords drive traffic and where you are losing ground. Competitor analyses are limited by plan.
Links
Link analysis helps you identify internal link opportunities, internal broken link checks, backlink monitoring and new backlink opportunities.
Reports, Google data and integrations
You can create white-label PDF reports with your own logo and a custom subdomain, export to CSV, Excel or HTML, and build custom reports. Weekly SEO updates go straight to inboxes. Integrations include Google Search Console, Google Analytics, Google Page Inspect, Slack, webhooks and MCP for Claude, ChatGPT and other AI assistants.
SiteGuru pricing and plan features
SiteGuru publishes these prices. Annual billing is 20% cheaper, and every plan includes unlimited users and client seats.
| Plan | Price (billed monthly) | Websites | Pages per site | Keywords per site | Competitor analyses a month |
|---|---|---|---|---|---|
| Small | $49 a month | 5 | 5,000 | 2,500 | 15 |
| Medium | $99 a month | 15 | 5,000 | 2,500 | 45 |
| Large | $199 a month | 50 | 5,000 | 2,500 | 150 |
There is a 6-week free trial with no credit card. You are not billed automatically when it ends, and you can carry on with the free features.
SiteGuru lifetime deal on AppSumo
SiteGuru ran a stackable lifetime deal on AppSumo at $79 per code, up to 10 codes. One code covered 1 website and 500 pages. It had a very high rating (4.93 out of 5 from 548 reviews at the time of writing), but the deal is marked sold out, so the subscription is the way to buy today.
SiteGuru pros and cons, and who should not buy it
- Page cap. 5,000 pages per site is plenty for most small business sites and blogs, but not for large ecommerce stores or publishers.
- No single-site plan. The cheapest plan covers 5 websites. If you only have one site, the free features plus the long trial may be enough for a first clean-up.
- Not a research suite. SiteGuru tracks your keywords and competitors well, but it is not built for large-scale keyword research or backlink prospecting like Ahrefs or Semrush.
- Small team. Customer feedback on support is very positive, but it is a small company, so do not expect enterprise support contracts.
SiteGuru alternatives among SEO tools
- Ahrefs is a full SEO suite with site audits, a huge backlink index and keyword research, at a much higher price.
- Semrush covers audits, keyword research, rank tracking and competitor research across SEO and paid search.
- Screaming Frog SEO Spider is a desktop crawler for detailed technical audits of large sites.
Final verdict, would I recommend SiteGuru?
SiteGuru does what it promises: it turns SEO audits into a clear, prioritised to-do list that non-specialists can actually work through, and it adds useful keyword ranking, link and reporting features on top. The unlimited users and white-label reports make it good value for small agencies.
The 6-week free trial is long enough to fix the main issues on a site and see whether the weekly reports keep you on track. I would recommend it to small businesses and agencies, and point anyone needing deep research data towards a bigger suite.
